Brand Design / Packaging Design
Modern Herb Co is the primary retail brand under parent company The Hemp Collect, a Portland-based cannabis brand house. It offers a high quality assortment of genuine live resin goods to consumers in open market states.
I have the privilege of leading the visual rebrand across all packaging and sales material to help transform the Modern Herb Co visual aesthetic into a leader in quality goods.
Modern Herb Co educates consumers on product inputs, how they’re derived, and what effects and experiences you can expect. We wanted to bring cannabis users a transparent and educational experience.
To do this we settled on a minimal visual approach that put the science front and center. Our in-house product development team put countless hours of work and research into developing top of the line products with targeted effects and we’re proud of it.
