Brand Design / Logo Design
OnlyJets is a private jet brokerage firm. I was tasked to create a complete visual design system, including a new logo, for this fast-growing business. The goal was to portray the brand with an aesthetic of quiet, refine, country club luxury.
The final brand guide includes sections detailing logo usage, typography system, color system, and photo treatment and usage guide.
The following are selected sections of the final brand guide document I created for OnlyJets. These guidelines allow the brand to express themselves cohesively across any number of digital and physical touchpoints, and show up with a high level of trust.
