Brand Development / Web + Content Design / Label Design
Sasquatch is a small craft brewery operating out of Northwest Portland. I had the privilege of working with them with the main goals of bringing cohesion to a local staple with a confused visual identity.
By far one of my most memorable design experiences was designing beer labels for Sasquatch.
The process usually involved tasting new recipes with the brewers and coming up with clever names and entertaining art concepts. Sometimes the label design would come first and we’d find a name for it, and sometimes the name came first and the challenge was to create fitting art. It was always a fun and collaborative experience.
The secondary goal of my role was to increase our online presence.
I expanded the outlines of the Sasquatch brand to include a PNW beer-themed color palette and fresh guidelines for font and icon usage. Using the new guidelines I redesigned the website to be fresh, modern, and templatized.
I used these same guidelines to create social media and email templates as well.
